Objective
The purpose of this study will be to evaluate how “mother fans” affect current models out-of parasocial relationships ranging from admirers and you can idols in order to gain higher information for the motivations underlying this new acquisition of idol dolls. While doing so, from the like the skills and you will views out of male idol fans, the research seeks to help you expand the new understanding of enthusiast conclusion and boost understanding of the newest motives riding idol-toy usage.
Design/methodology/strategy
Bringing idol-doll customers given that lookup stuff, this research conducted textual study along with-depth interviews to understand more about fans’ motivations for buying idol dolls.
Results
Idol doll purchases was determined of the psychological accessory, particularly certainly one of mom admirers whom attempt to expose a feeling of handle and keep maintaining a mother–youngster dating. Likewise, to shop for idol dolls can also serve as a beneficial disguise for girlfriend fans to full cover up the personal ambitions regarding their idols. More over, idol dolls act as semiotic identifiers, attracting such as for example-oriented fans and wearing society detection. It ought to be listed one male idol admirers, that thought deviant about masculine Asiatiska sexiga kvinnor normative, deal with analysis within the women-controlled organizations, wanting then evidence of credibility.
Fundamental effects
This research produces knowing the motives behind idol-toy sales and can help advertisers when you look at the catering towards the mental need regarding fans, such as mom admirers, by design and you may sale dolls one resonate and their desired experience out-of attachment.
Social ramifications
By accepting and you may concentrating on the positive aspects of lover items, this study causes the fresh constant procedure of de-demonization and normalization of fandom. In addition, this research and additionally aims in order to contribute to a more total knowledge of one’s problems and you will mental need of your own Chinese more youthful generation.
Originality/value
This research examines the newest under-investigated mommy-lover group’s emotional requires and their reasons of getting idol-dolls. What’s more, it understands the new collection of perspectives and you can feel off men idol fans, providing a brand new and you will novel thoughts toward idol-toy use.
1 Addition
” tabindex=”0″> predicated on celebrities’ appearance had been ended up selling while the another function getting Chinese admirers to express the strong love because of their precious idols, ultimately causing producing yet another Chinese fandom society. Towards Weibo (one of the most popular social networking platforms when you look at the Asia), the web based people getting idol-doll-founders, people, and idol admirers presently has amassed more 460,000 followers that is extremely women-reigned over. About this platform, it’s quite common enthusiasts, who has a massive line of idol dolls, to post lovable photographs and you will show their event from inside the dressing up and you can implementing make-up on their “newborns.” According to latest individual report, one of many idol-doll people, the newest blog post-2000 age bracket is short for the best proportion, interacting with 43 %, followed closely by brand new post-1995 generation ranks next, that have an amount within 26 % (“2021 Thread Toy Participants Perception Declaration” 2021). Ergo, Age bracket Z, people, individuals produced between your late 1990’s and the early 2010s (Priporas ainsi que al. 2020), definitely activates that have idol-toy commands owing to entertaining social media networks.
From the point in time out-of participatory fandom and you can fan discount, fans’ usage choices in addition to their recognized experience of idols have become sufferers out-of educational research. Ways admirers relate genuinely to a-listers has been recognized as parasocial interaction-the new nonreciprocal, imaginary communications anywhere between admirers and you may news personae (Liebers and you will Schramm 2019; Yan and Yang 2021). Recently, fans actively getting into brand new parasocial relationship fantasize from the a near kinship that have idols, assuming that they could control, or perhaps have an apparent level of impact on their idols. Towards the Chinese social networking, there was a development where fans, especially females, relate to themselves since the idols’ moms and dads, aunts, otherwise sisters. While previous research has extensively checked-out parasocial dating according to heterosexual norms and you may fans’ romantic desires on idols (i.elizabeth., “girlfriend/partner fans” regarding idols), little might have been identified on “mother fans”,“Mother admirers,” relate to admirers (generally female admirers) who are co-cultivating idols/stars since their elderly female household members. They do say on their own because the mommy of one’s idol and they are indulgent to idols, getting them because the adorable, innocent kids who want its additional care (Yan and you can Yang 2021).
